This is easy to achieve because you can only use one light source to capture the product and its shadow. When direct light shines on the product, it will cast natural shadows. Natural shadows happen to be their essence. If you are considering adding shadows in Photoshop, it is important to understand what you need to consider, different types of shadows.įirst, let’s explore different types of shadows: 1. Impressing them with the best quality photos can slowly build up their confidence in your store so that in the future it will be easier for you to convince them to choose your store in the competition. Let’s face it there may be hundreds or even thousands of other stores selling the same products you own. Customers will be attracted not only by your products but also by the entire brand. This means that consistent use of projection in Photoshop can improve your reputation in online stores. It is also a way to build brand recognition. Ideally, having beautiful photos will not only guarantee sales. The main purpose of creating a projection in Photoshop is to improve the photo. Just look at the industry leaders in the e-commerce space, and you will see that their product photos are amazing. Shadow is one of the easiest ways to improve product photography because it can make photos look more beautiful and professional. It is not easy to make product photos stand out, but it is a good thing to have the option of adding shadows in Photoshop.